The Voice of the Customer - It's Getting Louder

The Voice of the Customer - It's Getting Louder

December 8, 2011

Savvy customers are planning to take you down! I recently read an article written by a “disgruntled” customer to other “disgruntled” customers on how to effectively get your attention in case your not listening.

http://www.businessinsider.com/when-social-media-fails-heres-how-you-can-get-your-complaint-to-the-top-of-the-pile-2011-11

Suggestions on how to get things done..

THERE IS POWER IN NUMBERS – Sending multiple complaints to multiple resources will certainly let you be heard!

TWEET IT IN…If you have been living under a rock then you may think I am talking about birds! Take to Twitter this could spread your concern like wildfire.

FORGET PHONING IT IN…Go directly to the store! They cannot ignore someone who is physically present requiring an immediate resolution.

KEEPING TRACK OF YOUR COMPLAINT JOURNEY…Keeping a records of calls, visits, e-mails will only enhance your case. If you can present a complete picture of your problems they will be much more likely to listen.

GO STRAIGHT TO THE TOP…If you can manage to go straight to the top (or at least to their administrative staff) this will certainly expedite a resolution to your problem.

BEING SWEET AND KIND WILL GET YOUR EVERYWHERE…Positive results will more likely be the outcome to your concerns when you remain calm, kind and civil.

The “Occupy” movement is coming to customer service! Services such as mystery shopping and customer surveys can put you in touch and keep them camping on your doorstep.