Mystery Shopping gets "high five" from American Express survey

Mystery Shopping gets "high five" from American Express survey

May 12, 2011

Americans clearly are willing to pay for superior service. In a recent survey conducted by American Express, 70% of the buying public will spend more if they know it will result in better service. With customers having the ability to take to the “social airwaves” via Twitter and Facebook, being in touch with your customer is more crucial to brand image than ever before. The American Express survey reinforces the value and importance of investing in customer experience services such as mystery shopping. http://ow.ly/4Tqah