Are we human or are we dancers?

Are we human or are we dancers?

May 24, 2011

Being yourself is something we have always taught our daughters. Now young adults, we were blessed with a comedian, a animation Illustrator, and hair stylist. Traditional career paths they are not, but they followed their hearts and we fully supported this. Don’t get me wrong, being the butt of most jokes has it’s downside! My husband and I both agree the most important life lesson for our girls was to teach them to be themselves, as it is a much happier journey than being someone else. The perception of others is important, however people are much more drawn to “the real you”. You ask how do comedians, illustrators and being the “real you” relate to mystery shopping and customer relationship management?

In a recent blog entry by David Armano http://ow.ly/52d34 he detailed the importance of being more human in our social networking – as organizations who put a human face to themselves are industry leaders in customer service such as Zappos. People turn to Twitter and Facebook to be human, to express displeasure and triumph. They want someone to listen, to respond, and to validate their feelings. Companies who foster a customer service environment that’s approachable and human, do far better than companies who push robotic phrases and corporate answers. A theory validated by the explosion of social media.