Fishbowl Customer Service

Fishbowl Customer Service

June 27, 2011

If you have not noticed while passing an Apple retail store there is something intoxicating about the store front. I find myself stopping EVERY time I walk by. There seems to be an ever present buzz that always gets my attention . It was not until I came across an article http://ow.ly/5rrRa that I put the puzzle pieces together.

The large fishbowl glass windows, genius. The obvious presence of customers, genius. Hardworking staff wired to the moon, genius. Apple has managed to take a simple operation such as customer service and create a live picture to every passing customer in the mall.

While I am not a Mac person, my daughter is so I have accompanied her to the store a few times. There is always one or two salespersons ready, willing and able to help for all the mall to see. During a particular transaction our sales person left us for under 1 minute during which time we had 2 other people approach asking if we needed help. A customers dream, service when you don’t even need it!

Rather than a couple of dusty shelves in the back of the store and a guy staring intently at a computer screen only available to assist when he decides to, Apple has taken their operation to the store front for all to see. It’s no secret a successful business is a customer centric business, take ANY opportunity to promote the act of customer service.